Union

Our criteria

We primarily buy digital businesses that can be operated remotely.

We have no minimum revenue, profit, or retention requirements. Your business doesn’t need to be profitable today, as long as there’s a path to profitability after we acquire it.

We base our offer on expected cash flow after acquisition, adjusted for risks. Your business doesn’t need to be strong in every area below; we’ll adjust our offer price based on its strengths and weaknesses.

Financial performanceRevenue, profitability, growth, cash flow, and operating costs.
Revenue durabilityRecurring revenue, retention, and customer concentration.
Customer acquisitionThe cost and reliability of acquiring customers.
MoatsCompetition, differentiation, and lasting advantages.
Platform riskThe control a platform has over the business, and whether that platform will remain relevant.
OperationsThe work and people needed to run the business.
Ownership transferHow easily the business can transfer to a new owner.